Me monster?

So, I'm realizing that in order to "make it" in the biz, there is some level of self-promotion and networking that has to be done. This has kinda been a struggle for me. I've always been down to promote shows I've been in and such, but it feels super douchey to be all about me. Friends who are in the biz, have given advice and told me to not be so timid about. After all, I am selling myself in order to get jobs. But what is the right level of I'm-super-awesome-and-talented-work-with-me do I need to give off? How do I do it in a way that isn't off putting and fake? I just want to stay my genuinely weird self and get paid to do the only thing I'm semi-good at. Is that too much to ask?  Hopefully, I'll figure it out. Until then, enjoy this video.